7th January: Performance Marketing Course (Live)

Google Ads + Meta Ads + Landing Page & CRO

Instructor: Aditya Singh

Language: Hinglish

Validity Period: Lifetime

₹25000 40% OFF

₹15000 including 18% GST

Description
Course Content
How to Use

Performance Marketing Live Batch (Paid Course)

Type: Agency-Based
Mode: Live classes on Zoom
Batch Starts: 7th January 2026
Duration: 45 Days
Timings: 6:30 PM – 8:00 PM (Every Monday, Wednesday & Friday)
Batch Size: Limited to only 15 students
Course Recordings: Yes, you will get all recordings and will have lifetime access.
Certification: Yes, you will get a certification from our agency, Fx Retina.

Topics Covered
- Google Ads (in-depth)
- Meta Ads (in-depth)
- Landing Pages + Conversion Rate Optimization (Creating high-converting landing pages using AI tools)
- Live doubt-clearing and Q&A sessions are conducted in every class.

Who Can Join?

This course is ideal for:

Working Professionals
Agency Owners
Business Owners
Individuals looking to switch their careers from SEO, SMM, or any other digital marketing role to Performance Marketing

Please Note: This course is not intended for individuals seeking "make money online" or "get rich quick" results.

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	Module 1: Introduction to Google Ads
		1.1 Overview of Google Ads
		What is Google Ads?
		Importance and benefits of using Google Ads for businesses.
		1.2 Setting Up Your Google Ads Account
		Step-by-step guide to creating a Google Ads account.
		Configuring billing and payment methods.
		1.3 Understanding Google Ads Interface
		Overview of the Google Ads dashboard.
		Navigating through the various tabs and settings.
		1.4 Measurement Setup
		Introduction to conversion tracking.
		Setting up Google Analytics for Google Ads.
		Linking Google Ads with Google Analytics.
	Module 2: Understanding Ad Placements and Mechanics
		2.1 Where Google Ads Appear
		Search Network vs. Display Network.
		Google Search Partners and their impact.
		2.2 The Science Behind Ads
		How Google Ads auctions work.
		Understanding Ad Rank and Quality Score.
		Bidding strategies: CPC, CPM, CPA, and automated bidding.
		2.3 Key Metrics and KPIs
		Impressions, clicks, CTR, conversions, and conversion rate.
		Understanding cost-per-click (CPC) and cost-per-acquisition (CPA).
		ROI and ROAS: Calculations and importance.
	Module 3: Google Search Ads
		3.1 Introduction to Search Ads
		What are search ads and how they work.
		Types of search ads: Text ads, responsive search ads, call-only ads.
		3.2 Keyword Research and Strategy
		Tools for keyword research (Google Keyword Planner, SEMrush, Ahrefs).
		Understanding keyword match types: broad, phrase, exact, and negative keywords.
		3.3 Creating Effective Search Ad Campaigns
		Structuring campaigns and ad groups.
		Writing compelling ad copy and utilizing ad extensions.
		Optimizing landing pages for better performance.
		3.4 Optimizing Search Campaigns
		A/B testing ad copies.
		Using search terms report to refine keywords.
		Bid adjustments and budget allocation.
	Module 4: Google Display Ads
		4.1 Introduction to Display Ads
		What are display ads and how they work.
		Types of display ads: Banner ads, responsive display ads, and rich media ads.
		4.2 Targeting Options for Display Ads
		Audience targeting: Demographics, interests, in-market, and custom audiences.
		Contextual targeting: Keywords and topics.
		Placement targeting and exclusions.
		4.3 Creating Effective Display Ad Campaigns
		Designing visually appealing display ads.
		Best practices for ad creatives and formats.
		Setting up display ad campaigns and ad groups.
		4.4 Optimizing Display Campaigns
		Monitoring performance with key metrics.
		A/B testing visuals and messages.
		Remarketing strategies and dynamic remarketing.
	Module 5: Performance Max Campaigns
		5.1 Introduction to Performance Max
		What are Performance Max campaigns?
		Benefits of using Performance Max campaigns.
		5.2 Setting Up Performance Max Campaigns
		Configuring goals and settings.
		Asset creation: Text, images, and videos.
		5.3 Targeting and Automation
		How Performance Max uses machine learning for targeting.
		Understanding audience signals and intent-based targeting.
		5.4 Measuring Success and Optimization
		Analyzing Performance Max campaign reports.
		Best practices for continuous improvement.
		Combining Performance Max with other campaign types.
	Module 6: Advanced Strategies and Tools
		6.1 Advanced Bidding Strategies
		Enhanced CPC, Target CPA, Target ROAS, and Maximize Conversions
		Manual vs. automated bidding strategies.
		6.2 Advanced Keyword Strategies
		Seasonal keyword adjustments and trend analysis.
		Implementing negative keyword lists. [Negative KW]
	6.3 Ad Testing and Optimization
		Advanced A/B testing methodologies.
		Multi-variate testing for ad copies and landing pages.
		Leveraging scripts and automation for optimization.
	6.4 Integrating with Other Marketing Channels
		Combining Google Ads with SEO, social media, and email marketing.
		Cross-channel tracking and reporting.
		Utilizing Google Tag Manager for advanced tracking needs.
	6.5 Staying Updated with Google Ads
		Keeping up with Google Ads updates and changes.
		Continuous learning and professional development.
		Resources and communities for Google Ads professionals.
	Facebook Ads Mastery Course
	Module 1: Introduction to Facebook Ads
		1.1 Overview of Facebook Ads
		What are Facebook Ads?
		Importance and benefits of using Facebook Ads for businesses
		1.2 Setting Up Your Facebook Ads Account
		Creating a Business Manager account.
		Setting up ad accounts and billing methods.
		1.3 Understanding Facebook Ads Interface
		Overview of Ads Manager.
		Navigating through the various tabs and settings.
		1.4 Measurement Setup
		Introduction to Facebook Pixel.
		Setting up conversion tracking.
		Linking Facebook Ads with Google Analytics.
	Module 2: Understanding Ad Placements and Mechanics
		2.1 Where Facebook Ads Appear
		Facebook News Feed, Instagram, Audience Network, and Messenger.
		Automatic placements vs. manual placements.
		2.2 The Science Behind Ads
		How Facebook Ads auctions work.
		Understanding Ad Relevance Diagnostics.
		Bidding strategies: Lowest cost, bid cap, and cost cap.
		2.3 Key Metrics and KPIs
		Impressions, reach, frequency, clicks, CTR, conversions, and conversion rate.
		Understanding cost-per-click (CPC) and cost-per-acquisition (CPA)
		ROI and ROAS: Calculations and importance.
	Module 3: Creating Facebook Ad Campaigns
		3.1 Types of Facebook Ads
		Image ads, video ads, carousel ads, slideshow ads, collection ads, and Instant Experience ads.
		Core Audiences: Demographics, interests, behaviors.
		Custom Audiences: Website visitors, app users, customer lists.
		Lookalike Audiences: Creating and refining lookalikes.
		Lookalike Audiences: Creating and refining lookalikes.
		3.3 Creating Effective Ad Campaigns
		Structuring campaigns and ad sets.
		Crafting compelling ad creatives and copy.
		Utilizing Facebook’s Creative Hub.
		3.4 Optimizing Ad Campaigns
		A/B testing ad creatives and targeting.
		Using audience insights for optimization.
		Budget optimization and bid adjustments.
	Module 4: Advanced Facebook Ad Strategies
		4.1 Retargeting Strategies
		Setting up retargeting campaigns.
		Creating custom and dynamic retargeting ads.
		Sequential retargeting techniques.
		4.2 Utilizing Instagram Ads
		Differences between Facebook and Instagram Ads.
		Best practices for Instagram Stories and Feed ads.
		Integrating Instagram Ads with Facebook campaigns.
		4.3 Video Ad Campaigns
		Creating engaging video content & best hooks
		UGC Ads Framework
		Best practices for video ads on Facebook and Instagram.
		4.4 Collection and Instant Experience Ads
		Designing interactive ad formats.
		How to find winning ad creatives using agency framework
		Meta Andromeda: Supercharging Advantage+ automation
	Module 5: Advanced Tools and Techniques
		5.1 Facebook Ads Manager Tools
		5.2 Integrating Facebook Ads with Other Channels
		5.3 Leveraging Messenger Ads
		5.4 Dynamic Ads and Catalog Sales
	Module 6: Staying Ahead in Facebook Advertising
		6.1 Keeping Up with Changes
		6.2 Advanced Ad Strategies
		6.3 Troubleshooting and Support
		6.4 Case Studies and Real-World Examples
	Landing Page Fundamentals Course
		Creating landing landing pages using WordPress (elementor)
		Creating landing landing pages using AI
		Ready to use templates for different niches (high converting landing page templates)
	Module: Essentials of Effective Landing Pages
		1.1 Introduction to Landing Pages
		1.2 Core Elements of a High-Converting Landing Page
		1.3 Design and Layout Best Practices
		1.5 Creating landing pages in just 15 mins using AI tools
		1.6 CRO concepts for beginners
		1.7 Advanced CRO
		1.8 Real Client Case studies
		Thank You Page Engineering
		Lovable Full Landing Page Build

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7th January: Performance Marketing Course (Live)

Google Ads + Meta Ads + Landing Page & CRO

₹15000 including 18% GST