Paid Performance Marketing Course (Live)

Course Performance Marketing: Google Ads, Meta Ads & Landing Page 
Mode: Online 
Duration: 2 Months 
Timings: 7:00 pm – 8:00 pm (Monday, Tuesday & Thursday) 
Date: Starts From 3rd March 2025 
Type: Paid Agency Based (by team Fx Retina) 
Agency Certification 

Google Ads Mastery Course

Module 1: Introduction to Google Ads
1.1 Overview of Google Ads
What is Google Ads?
Importance and benefits of using Google Ads for businesses.

1.2 Setting Up Your Google Ads Account
Step-by-step guide to creating a Google Ads account.
Configuring billing and payment methods.

1.3 Understanding Google Ads Interface
Overview of the Google Ads dashboard.
Navigating through the various tabs and settings.

1.4 Measurement Setup
Introduction to conversion tracking.
Setting up Google Analytics for Google Ads.
Linking Google Ads with Google Analytics.

Module 2: Understanding Ad Placements and Mechanics
2.1 Where Google Ads Appear
Search Network vs. Display Network.
Google Search Partners and their impact.

2.2 The Science Behind Ads
How Google Ads auctions work.
Understanding Ad Rank and Quality Score.
Bidding strategies: CPC, CPM, CPA, and automated bidding.

2.3 Key Metrics and KPIs
Impressions, clicks, CTR, conversions, and conversion rate.
Understanding cost-per-click (CPC) and cost-per-acquisition (CPA).
ROI and ROAS: Calculations and importance.

Module 3: Google Search Ads
3.1 Introduction to Search Ads
What are search ads and how they work.
Types of search ads: Text ads, responsive search ads, call-only ads.

3.2 Keyword Research and Strategy
Tools for keyword research (Google Keyword Planner, SEMrush, Ahrefs).
Understanding keyword match types: broad, phrase, exact, and negative keywords.

3.3 Creating Effective Search Ad Campaigns
Structuring campaigns and ad groups.
Writing compelling ad copy and utilizing ad extensions.
Optimizing landing pages for better performance.

3.4 Optimizing Search Campaigns
A/B testing ad copies.
Using search terms report to refine keywords.
Bid adjustments and budget allocation.

Module 4: Google Display Ads

4.1 Introduction to Display Ads
What are display ads and how they work.
Types of display ads: Banner ads, responsive display ads, and rich media ads.

4.2 Targeting Options for Display Ads
Audience targeting: Demographics, interests, in-market, and custom audiences.
Contextual targeting: Keywords and topics.
Placement targeting and exclusions.

4.3 Creating Effective Display Ad Campaigns
Designing visually appealing display ads.
Best practices for ad creatives and formats.
Setting up display ad campaigns and ad groups.

4.4 Optimizing Display Campaigns
Monitoring performance with key metrics.
A/B testing visuals and messages.
Remarketing strategies and dynamic remarketing.

Module 5: Performance Max Campaigns

5.1 Introduction to Performance Max
What are Performance Max campaigns?
Benefits of using Performance Max campaigns.

5.2 Setting Up Performance Max Campaigns
Configuring goals and settings.
Asset creation: Text, images, and videos.

5.3 Targeting and Automation
How Performance Max uses machine learning for targeting.
Understanding audience signals and intent-based targeting.

5.4 Measuring Success and Optimization
Analyzing Performance Max campaign reports.
Best practices for continuous improvement.
Combining Performance Max with other campaign types.

Module 6: Advanced Strategies and Tools
6.1 Advanced Bidding Strategies
Enhanced CPC, Target CPA, Target ROAS, and Maximize Conversions.
Manual vs. automated bidding strategies.

6.2 Advanced Keyword Strategies
Seasonal keyword adjustments and trend analysis.
Implementing negative keyword lists.

6.3 Ad Testing and Optimization
Advanced A/B testing methodologies.
Multi-variate testing for ad copies and landing pages.
Leveraging scripts and automation for optimization.

6.4 Integrating with Other Marketing Channels
Combining Google Ads with SEO, social media, and email marketing.
Cross-channel tracking and reporting.
Utilizing Google Tag Manager for advanced tracking needs.

6.5 Staying Updated with Google Ads
Keeping up with Google Ads updates and changes.
Continuous learning and professional development.
Resources and communities for Google Ads professionals.

Facebook Ads Mastery Course

Module 1: Introduction to Facebook Ads
1.1 Overview of Facebook Ads
What are Facebook Ads?
Importance and benefits of using Facebook Ads for businesses.

1.2 Setting Up Your Facebook Ads Account
Creating a Business Manager account.
Setting up ad accounts and billing methods.

1.3 Understanding Facebook Ads Interface
Overview of Ads Manager.
Navigating through the various tabs and settings.

1.4 Measurement Setup
Introduction to Facebook Pixel.
Setting up conversion tracking.
Linking Facebook Ads with Google Analytics.
Module 2: Understanding Ad Placements and Mechanics

2.1 Where Facebook Ads Appear
Facebook News Feed, Instagram, Audience Network, and Messenger.
Automatic placements vs. manual placements.

2.2 The Science Behind Ads
How Facebook Ads auctions work.
Understanding Ad Relevance Diagnostics.
Bidding strategies: Lowest cost, bid cap, and cost cap.

2.3 Key Metrics and KPIs
Impressions, reach, frequency, clicks, CTR, conversions, and conversion rate.
Understanding cost-per-click (CPC) and cost-per-acquisition (CPA).
ROI and ROAS: Calculations and importance.

Landing Page Fundamentals Course

Module: Essentials of Effective Landing Pages

1.1 Introduction to Landing Pages
1.2 Core Elements of a High-Converting Landing Page
1.3 Design and Layout Best Practices
1.4 Form Optimization
1.5 Trust and Credibility Factors
1.6 A/B Testing and Optimization
1.7 Integrating with Marketing Campaigns
1.8 Tools and Platforms for Creating Landing Pages

2 Strategy Classes by Aditya Singh (Founder Fx Retina)